Ecommerce - NEW PayPal Checkout Process makes Online Shopping easier
By WSHD

Using PayPal as a gateway for accepting online payments has just become much more attractive.

PayPal, owned by eBay, has always been considered one of the best, most secure choices of payment for auctions, whether by check or credit card. But one of the biggest drawbacks to it has been the restriction that the buyer also had to have a PayPal account in order make that payment.

Not anymore! PayPal has optimized the checkout experience for buyers by launching an exciting new improvement to Website Payments. With PayPal's improved Website Payments checkout, purchasing online by many types of payment can be easily made... Once a customer has decided to make a purchase, they are walked through four easy steps:

1. Shipping information - Customers enter name and shipping address. Billing information - Customers enter credit card information, email address and phone number. They also have the option to send a message to you.Review of payment information - Customers review what they've entered to make sure it's correct. From this point, they can either edit the information or complete checkout.
2. Save customer information with PayPal (optional) - To shop more quickly and easily in the future, customers can save their personal information they've already entered with PayPal All they need to do is choose a confidential password and create answers to a few security questions.

To toggle off this new feature, the PayPal account holder can simply log in, go to their Profile subtab, click on Website Payment Preferences in the Selling Preferences column, and check or uncheck the yes/no box under PayPal Account Optional.

Currently the account-signup-optional feature is available to US sellers and their customers, for Buy Now, Donation, and Shopping Cart transactions. Currently it does not apply to eBay transactions, Subscriptions, or Send Money / Request Money transaction -- however these are being considered to be added in the near future as well.

According to sources at PayPal, they are also looking into extending this availability to non-US merchants in the near future. However, there is no confirmed release date.

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